BEST BUY x BOSE | LIFESTYLE CAMPAIGN
Holiday IGC Campaign Driving Purchase Consideration
Agency: RQ Media Group
Clients: Best Buy
Vendor: Bose
Project Live Date: Q4, 2021
We collaborated with lifestyle influencers across Instagram to create educational and entertaining paid IGC content, positioning the new Bose QuietComfort Earbuds II as the perfect holiday gift. The down-to-earth creators highlighted uninterrupted, immersive sound plus features of their choice, positioning the content authentically on their channels. The campaign’s results nearly tripled Best Buy’s engagement goals for static content.
KEY SERVICES:
Client Services & Account Management, leading to increased partnership retention rate
Creative Strategy & Content Production
Influencer Identification, Negotiations, Contracting, Management and Reconciliation
Social Media Strategy & Reporting
Ability to Navigate Multiple Stakeholders
Timeline & Budget Management