SPECIALIZED SKILLS & PROFESSIONAL EXPERTISE

Consistently presents unparalleled client services, developing genuine, trusting, value-add relationships through seasoned management. I bring strong leadership, creativity and an adept understanding of how to communicate with target audiences to any role. Deeply energized by working with others and dissecting complex systems, my objectives are to deepen client cultures, processes, structure and offerings, serving them dynamically and proactively - incorporating analytical insights, creative solutions, and first-to-market opportunities throughout the account cycle. I expertly serve as a trusted senior consultant between clients and stakeholders, providing strategic guidance and support to manage expectations, resolve conflicts and ensure seamless communication. With any team I lead, I prioritize cross-functional leadership and organization.

My work seeks to transform how my clients think about and leverage relationships to fuel brand marketing. Rooted in experiences and content, I craft strategies for brands to expand offerings in digital media & advertising, experiential marketing & event production, influencer marketing & content management, and talent gifting & fulfillment. With a deep understanding of the “attention economy,” I help clients break-through the noise with compelling storytelling tactics (IGC, UGC, pop-up experiences, live events, digital stunt activations, O&O content, AR/AI/web/app opportunities, etc.) Expertises include creative concept development, content strategy, industry trends & KPI measurement, all with an emphasis on collaboration between internal and external stakeholders Including clients, agency partners and vendors.

Director crafting immersive brand experiences that resonate with audiences on a deeper level. Whether it’s designing interactive events, crafting memorable activations or orchestrating captivating brand moments, I thrive on the fast-paced challenges to personify and amplify brands. I’ve had the privilege of spearheading innovative campaigns for a diverse range of clients, from industry giants like TikTok, Meta, Warner Bros. and Paramount, to beloved brands like Chipotle and Kosas, focusing on both live, in-person activations, as well as virtual/digital events. From project ideation through reconciliation, skills include project timeline management, budget management, venue sourcing & management, logistics planning, COVID-19 compliance planning, creative assets and custom fabrication management.

Brings a wide knowledge of the social media landscape and influencer space, consulting and collaborating with brands on how best to strategically place creators in the marketing matrix. With extensive experience managing celebrity talent and influencer talent, I can swiftly navigate multiple objectives, teams and organizations at scale. Also skilled at negotiating favorable terms for clients and stakeholders, strategically balancing authentic yet high-quality content within budget restraints. I specialize in the development and management of digital media campaigns driving awareness, excitement and engagement, with cultural impact across social platforms. Track-record of creating entertaining, genuine and engaging content-driven campaigns, frequently recognized for my ability to provide clear, actionable feedback throughout the content production process.

In the fast-paced world of entertainment marketing, efficient project management is key to success. With a senior eye for detail and relentless drive for excellence, I lead project execution with precision and speed, without sacrificing on quality. Whether It’s large-scale experiential campaigns, a social media campaign with a condensed timeline, or a high-stakes sales pitch, known for ability to navigate high expectations, tight deadlines and deliver results on time and on budget. As a deeply analytical problem solver, I approach each program with solution-oriented mindset, proactively anticipating roadblocks and adapting to quick changes on both local and global scale. Ensures project execution through effective communication flow, management of expectations and deliverables, analytical and problem-solving tools, as well as risk & cost monitoring. Incredibly detail-oriented, producing custom-made organizational systems to track transparent progress at each step of campaign.

Armed with a deep understanding of industry trends, consumer behavior, and market dynamics, I'm able to anticipate client needs and tailor solutions that address the unique challenges and objectives. By leveraging my network of contacts and cultivating strategic partnerships, I've consistently expanded my client portfolio and generated new business opportunities. Established development and delivery of sales assets, including creative concepts, RFPs, briefs, new business pitches, contracts, timelines and budget estimates - all aimed to broaden and strengthen partnerships with prospective clients. In the dynamic marketing industry, the ability to provide adaptable yet tailored offerings is key, propelling sales and business forward. Skilled analyzing and reporting market research, identifying profitability targets and sales opportunities.

As a leader, I pride myself on fostering a high-performance yet collaborative culture that encourages creativity and professional growth among my team. Guiding teams towards excellence, I motivate and manage cross-functional teams of account managers + coordinators, strategists, producers and creatives to deliver integrated programs consistently exceeding client KPIs like awareness, engagement and ROI. Bringing a personalized approach to management, I invest in the value of mentorship and empathy within any organization. Experience directly managing both small and large dynamic teams, streamlining internal and external processes while leveraging diverse talent pools. From articulating clear and effective feedback, to inspiring professional and personal objectives through mutual respect, accomplished at strategic communication, team building, coaching and empowerment.