BEST BUY x SAMSUNG ACTIVE LIVING CAMPAIGN
IGC Campaign Driving Purchase Consideration
Agency: RQ Media Group
Clients: Best Buy
Vendor: Samsung
Project Live Date: Q4, 2021
We collaborated with active lifestyle creators across Instagram to create educational and engaging Instagram Reels and Stories, raising awareness of Best Buy’s emerging health & wellness product offerings, including the Samsung Galaxy Watch5 Pro.
The campaign increased reach, awareness and drove engagement across targeted audiences, exceeding client view and engagement rate KPIs.
KEY SERVICES:
Client Services & Account Management, leading to increased partnership rate
Creative Strategy & Content Production
Influencer Identification, Negotiations, Contracting, Management and Reconciliation
Social Media Strategy & Reporting
Ability to Navigate Multiple Stakeholders
Timeline & Budget Management