Influencer Ambassador Development, Production & Management

Client: Best Buy

Agency: RQ Media Group

Dates: Q1-Q4, 2021

To further build engagement amongst gaming and techie “superfans,” Best Buy’s Gaming Ambassador Program connected 10 diverse gaming creators with Best Buy’s audience, fostering authentic connection. When building the Gaming Ambassador Program in collaboration with Best Buy, we leveraged strategic insights on how best to partner with gaming creators to create engagement-driving content that resonated with the gaming community at large. With over 160+ pieces of content spanning Instagram, X, Twitch and YouTube, the campaign boasted 11M+ impressions, nearly triple the campaign goal.