SPONGEBOB SQUAREPANTS: BIKINI BOTTOM EXPERIENCE

Agencies: Visionary & White Walls

Client: Nickelodeon

Location: Los Angeles, CA

Project Live Date: Q4, 2019

In honor of SpongeBob SquarePants’ 20th anniversary, Nickelodeon tasked us with creating the ultimate commemorative celebration.

Leading the production of the weekend pop-up, our experience pulled off an all-ages victory, reflecting decades of fandom and 250+ episodes aired, appealing to millennials who grew up with the show and authentically drawing in the younger audience. Through a partnership with the Nickelodeon creative team to custom-design interactive experiences, we delivered a larger-than-life Bikini Bottom in Hollywood, California.

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KEY SERVICES:

  • Client / Account Management, Leading to Development of Subsequent Programs

  • Onsite Production and Management of Multi-Day Experience

  • Staffing & Check-in Planning & Management

  • Custom-Fabricated Recreation of Animated World

  • Design and Creation of Themed Photo Moments + Activations

  • Onsite Retail Environment Design + Management

  • Talent & Press Management for Press Preview Night

RESULTS

  • 1 Million+

    Social Impressions

  • 3,350+

    Event Attendees

  • 91%

    Post-Event Guest Rating

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