BEST BUY x SONY | TIKTOK VLOGGING CAMPAIGN
Holiday IGC Campaign Driving Purchase Consideration
Agency: RQ Media Group
Clients: Best Buy
Vendor: Sony
Project Live Date: Q4, 2021
We collaborated with Gen Z vloggers across TikTok to create authentic and engaging content, aligning Best Buy’s brand identity and consumer profile to drive awareness and purchase consideration of Sony vlogging cameras and zoom lenses at the retailer. The campaign’s organic results exceeded client KPIs.
KEY SERVICES:
Client Services & Account Management, leading to increased partnership rate
Creative Strategy & Content Production
Influencer Identification, Negotiations, Contracting, Management and Reconciliation
Social Media Strategy & Reporting
Ability to Navigate Multiple Stakeholders
Timeline & Budget Management