“DEADPOOL 2” @ SAN DIEGO COMIC-CON

Agency: Visionary & White Falls Fabrication

Client: 20th Century Fox

Location: San Diego Comic-Con

Project Live Date: Q3, 2018

Integral to the acquisition of the new business account, I managed the RFP process for 20th Century Fox, who told us they wanted to do something ‘disruptive’ at San Diego Comic-Con.

In promotion of the “Deadpool 2” home release, we managed a ridiculously unconventional booth performance featuring a custom-built animatronic Deadpool and the legendary Showbiz Pizza band. This bold move garnered a ‘Favorite Booth’ award, as well as some Instagram love from Ryan Reynolds himself.

This event campaign built viral Deadpool buzz while promoting home video pre-sales, including over 31M+ social and editorial impressions.

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KEY SERVICES:

  • RFP Management & Pitch Creation

  • Conception, Design & Execution of Booth Experience

  • Sourcing Animatronics + Vendor Management

  • Scriptwriting for Characters, Incorporating Film Dialogue

  • Creating + Managing ROS for Live show at Comic-Con

  • Satellite Experience Management: Custom-Themed Hotel Suite Takeover + Fan Sweepstakes for Overnight Experience, including Onsite Interviews w/ Cast

RESULTS

  • 31 Million+

    Editorial & Social Impressions

  • 10,000+

    Event Attendees

  • Ranked #1

    2018 Best Booth Award

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