#LIFEINDOLBY CAMPAIGN
Brand Channel Marketing & Influencer-Generated Content
Client: Dolby
Agency: RQ Media Group
Dates: Q2-Q4, 2022
Objective? Establish Dolby’s presence on TikTok — the social media platform that is leading entertainment — to build validated awareness of Dolby and an engaged community of diverse TikTok users.
Identifying and activating creators native to the platform, the campaign launched the abstract concept of #LifeinDolby to target younger audiences, driving brand awareness and intrigue around what Life in Dolby truly means.
SERVICES & DETAILS:
Social Media & Influencer Marketing Strategy
Brand Consulting & Strategy
Creator Identification, Negotiations, Contracting, Management and Relationship Building
Owned Channel Content Production, Delivery & Management
Creator Channel IGC Production, Delivery & Management
Community Management inserting Dolby’s shared voice into social conversations
Content/A/V Production & Logistics
Brand Partnerships
Onsite Premieres & Talent Gifting