“STAR TREK PICARD: WE ARE THE DELTA” CAMPAIGN

Agencies: Visionary & White Walls

Client: CBS All Access

Location: New York, NY & Los Angeles, CA

Project Live Date: Q1, 2020

In conjunction with CBS All Access, I lead the development of an experiential campaign to commemorate Jean-Luc Picard’s return to the franchise.

We built excitement surrounding the “Star Trek: Picard” digital premiere through custom Delta photo ops, curated mural installations, interactive billboard content, and branded sidewalk art in Los Angeles and New York - all inspired by Picard and the iconic Delta symbol.

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KEY SERVICES:

  • Client / Account Management

  • Concept, Design, and Custom Fabrication of Bicoastal Fan Photo Ops

  • Activation Staff Management & Uniform Design / Fulfillment

  • Curation + Location Sourcing of Mural Installations

  • Creative + Permitting on Branded Sidewalk Decals

  • Facilitation of Times Square Billboard Content

RESULTS

  • 650,000+

    Onsite Impressions

  • 3,500+

    Event Attendees

  • 76%

    User-Generated Content Tracked

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