TRILLER FIGHT CLUB - JAKE PAUL VS. BEN ASKREN

Full-Scale Boxing & Music Experience, including Live Broadcast Production

Agencies: Visionary & White Walls Fabrication

Client: Triller

Location: Atlanta, GA

Project Live Date: Q2, 2021

Created a new vision of boxing that revitalized the sport and appealed to widespread audiences. We conceived a broadcast experience that seamlessly blended the hard-hitting world of boxing with the theatrical magic of cinema.

Managed the development of visual and conceptual identity for the Triller Fight Club franchise, while applying our work to the inaugural first event of the series. The result - a press-worthy PPV broadcast where we transformed a stadium into a cinematic set for A-list musicians, actors, and fighters including Snoop Dogg, Justin Bieber, The Black Keys, Saweetie, Doja Cat, Pete Davidson, Oscar De La Hoya, and headliners Jake Paul & Ben Askren.

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KEY SERVICES:

  • Client / Account Management, Leading to Subsequent Programs

  • Branding Design for Event + Overall Franchise

  • Design, Fabrication and Management of Cinematic Sets & Stages

  • Production of Live Broadcast Experiences: Fights, Press Events and Musical Performances 

  • Management of all Stadium Programming

  • Health & Safety / COVID-19 Compliance Strategy + Execution

RESULTS

  • 1.5 Million

    Pay-Per-View Buys

  • $75M+

    In Profit from PPV Event

  • 5.2M+

    Google Searches

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