CHIPOTLE “CELEBRITY CARD” PROGRAM
Influencer Gifting to increase Brand Affinity Across Social
Client: Chipotle
Agency: RQ Media Group
Dates: 2021-2023
Throughout the partnership, RQ managed and facilitated Chipotle’s “Celebrity Card” Program, issuing all celebrity card recipients a premium, branded momento housing their annual gift card providing users premium discounts, swag, opportunities and more. Gifting to over 150+ recipients in 2022 alone resulted in nearly 50M+ impressions and approx. 5.6M engagements.
SERVICES & DETAILS:
Influencer & Talent Gifting / Seeding
Distribution, Production and Management of Celebrity Card Program
Creative Ideation & Development of engagement-driving activations tailored specifically for identified talent, creators and influencers
Custom Fabrication, Shipping & Fulfillment
Production, Planning, Budgeting, Onsite Logistics
Key Deliveries include:
Trixie Mattel - Barbie x Chipotle Dollhouse complete with custom accessories
Noah Beck - Chipotle guacamole gua shua facial
Ally Love - customized mini fridge filled with “Chipotle Napkin” towels