CHIPOTLE x TINX
Influencer Gifting & Relationship Nurturing
Client: Chipotle
Agency: RQ Media Group
Dates: 2021-2023
As part of our ongoing work with Chipotle to build authentic brand love while “aging down” across social channels, we identified Christina “Tinx” Najjar as a genuine Chipotle superfan and nurtured that relationship. The partnership has resulted in massive social media value through organic content moments, product partnerships, brand campaigns and more.
After tapping Tinx for paid partnership work, Chipotle and RQ sought to grow the relationship to deepen brand affinity and drive earned media, strengthening mass appeal through one of Instagram / TikTok’s most authentic creators.
SERVICES & DETAILS:
Influencer & Talent Gifting
Ideation, Creation and Production of customized, innovative and engagement-driving experiences
Top opportunities include Chipotle Restaurant “Cat House” for Tinx’s beloved cat Ceviche, Water Cup Lemonade Candle gifting, Chipotle-themed Toy Bronco and partnership between Chipotle x e.l.f., plus tons of custom gifted swag