Agencies: Visionary & White Walls

Client: Nickelodeon

Location: US Multi-Market Tour (10 Stops)

Project Live Date: Q3, 2019

Responsible for project and client management, we worked with Nickelodeon to bring their “Rise of the Teenage Mutant Ninja Turtles” IP to audiences of all ages by way of a 10-city traveling tour across the U.S. during Summer 2019.

Taking place in a highly modular footprint that was custom-designed to withstand a multi-city tour, we infused the Turtles into a series of family-focused activations at each stop, with our stop-motion studio at the center. Our studio comprised four individual vignettes where guests could interact with physical ‘Turtle’ toys and capture the action through a custom-built app that outputted socially-shareable stop-motion videos. This not only resulted in thousands of UGC impressions, but also in ownable promotional content published on Nickeloden’s O&O platforms.