IT COSMETICS LASH BLOWOUT BASH LAUNCH
Agencies: Visionary & White Walls
Client: IT Cosmetics
Location: Los Angeles, CA
Project Live Date: Q3, 2019
In celebration of the Lash Blowout and continued partnership between IT Cosmetics and Drybar founders Jamie and Alli, The Visionary Group produced an immersive, socially-shareable, education-focused event for content creators in Downtown Los Angeles.
The night consisted of an exciting presentation + Q&A with both brand founders, interactive photo moments, delicious mini passed bites & drinks, and makeup demonstration stations all featuring Lash Blowout mascara.
KEY SERVICES:
Client Services / Account Management, Leading to Repeat Event
Creative Strategy
Influencer Strategy
3D Spatial Concepting & Design
Custom Fabrication & Scenic Services
Stage and A/V Management
Talent & Speaker Management
Venue Procurement & Management