IT COSMETICS PILLOW LIPS LAUNCH

Agency: Visionary

Client: IT Cosmetics

Location: New York, NY & Los Angeles, CA

Project Live Date: Q4, 2019

To celebrate IT Cosmetics’ debut of their Pillow Lips product line, I lead the production of two separate launch events for beauty editors and influencers in New York and Los Angeles.

We introduced attendees to the brand’s newest 14-shade lipstick line through immersive educational experiences composed of elegant seated meals, socially-shareable moments, and a curated art activity hosted by artist @LipstickLex. The event inspired all those in attendance to spread the word about Pillow Lips to their friends and followers.

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KEY SERVICES:

  • Client Services & Account Management

  • Creative Strategy

  • Influencer Marketing / Talent Management

  • Event Logistics & Planning

  • Concept, Design and Execution of Event Art Direction

  • Custom Immersive Activations

  • Bicoastal Venue Procurement and Management

  • Vendor/Partner Negotiations and Management

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