Agency: Visionary

Client: Essence

Location: Dumbo, NY

Project Live Date: Q4, 2017

Managing the pitch process, we created a multi-sensory playground that served as a physical version of Toyota’s “Sensations” marketing campaign, while appealing to ESSENCE’s audience base through its afrofuturistic theme.

Both Toyota and ESSENCE’s brands were seamlessly integrated into the event environment, which consisted of a series of custom-built Instagrammable rooms – each one representing a different sensory element, including multiple live performances.